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What is Social Media Marketing?

You know that social media is used by people around the world to stay up to date with the latest news, keep in touch with friends and family, and share photos and stories about life. But did you know that you can also harness the power and reach of social media to help grow your …

Is Brand Awareness Important for SEO?

We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, it builds trust, and it helps you build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or …

Why Your Business Needs a Dedicated Website in 2019

A recent Moz State of Local SEO Industry Report found that 64% of local business marketers surveyed believe that Google can now serve as the new “homepage” for local businesses. While those results are impressive, we suggest that you don’t follow along with the crowd. Google can’t serve as your homepage because it has nothing …

5 IT Budget Considerations to Keep in Mind

When it comes to creating a budget for your business, there’s a lot to consider. You need operational costs and money to pay employees, of course. You’ll also need to include your IT in your budget. This can include purchasing new hardware or software, hiring a managed IT services provider, or providing training for current …

What’s the Problem with Having a Boring Website?

We know that to succeed and grow in business, you need a website. Today’s consumers and clients expect each company to have their own digital home base that provides necessary information, updates, and a place to interact with you, whether it’s scheduling an appointment, contacting you, or leaving feedback. In fact, a survey from BrightLocal.com …

Should You Have an HTTPS Website?

When you create a website for your company, the URL can start with HTTP or HTTPS. While it might seem like these are very similar and it doesn’t matter, the truth is that there’s a big difference between these two. What is HTTPS? The “S” in HTTPS stands for secure. Website URLs that begin with …

4 Holiday Marketing Ideas to Try This Season

‘Tis the season for all things holiday-related, and that includes your digital marketing efforts. While you don’t need to go all out with red-and-green color schemes, Hanukkah- or Christmas-related puns, or angels everywhere, there are some fun ways to market this time of year. These are four holiday marketing ideas to consider to keep your …

Do You Have a Brand Story?

When you shop, whether it’s grocery, clothes, or pet food, do you have brand loyalty? Do you always choose your favorite brand, or do your compare different brands to see which one seems to make the most sense for you? If one brand can get you to make a change, it has a very strong …

Quit These 3 SEO Techniques

The world of search engine optimization is constantly evolving, and so are the SEO techniques being used. Tactics that might have worked 5 years ago, or 3 years ago, or even 1 year ago might not work in the SEO world today. As a digital marketer, it’s imperative to stay on the pulse of where …