In order to run a successful business in Hinsdale or anywhere, you need updated technology that’s protected by cyber-security measures. That means you must have a proper IT infrastructure in place. You may hear that term used by your in-house IT professionals or your outsourced managed IT services provider, but what does that actually mean? …
The rules of search engine optimization, or SEO, are always changing. Best practices that worked 5 years ago or even last year may no longer be effective. And as we’ve mentioned, there’s a difference between black hat SEO and white hat SEO. Why is Keyword Stuffing Bad? You know that keywords help your content rank …
So much of what we do for work these days is done across emails, social media, and search engines. That’s why your Chicagoland business needs to have an online presence. The first step is to create a responsive, user-friendly website, and then create company social media profiles. You’ll also want to start a company blog. …
Technology is a big investment. Whether you’re a small- or medium-sized business in Elmhurst or a larger company in Hinsdale, paying for the desktops, laptops, tablets, and or smartphones your employees need doesn’t come cheap. The pro and con of technology is that it’s always changing. There are always newer models coming out, but you …
Search engine optimization, or SEO, is the strategy of optimizing the onsite and offsite components of a website in order to help it ranker higher in search engine searches, such as Google, Bing, and Yahoo. Seems simple enough, and on the surface, it is. However, there are many factors that actually go into SEO that …
Becoming a business owner is exciting. You get the opportunity to flex your entrepreneurial muscles and be the boss. If you own a startup in the Chicagoland area or a small- or medium-sized business, it also means wearing a lot of different hats. That why it’s helpful to delegate, which can include outsourcing certain aspects …
Yes, is the short answer. So much happens online these days that any company without a website will simply get lost in the shuffle. Having a website is especially important if you’re a newer company in the Chicagoland area or a small- or medium-sized business that needs to make an impression, earn more leads, and/or …
When discussing digital marketing strategies and website improvements, search engine optimization, or SEO, frequently comes up in conversation. SEO, in its simplest terms, is updating and optimizing the content and other aspects of your website to improve your rankings in a Google (or other search engine) search. For example, if you do a Google search …
Technology is a huge part of your Chicagoland-area business. Not only do you need desktop or laptop computers, but you might provide your employees with cell phones and/or tablets as well. All of this technology must be carefully managed to ensure that everything works properly at top speed. This can be a lot of responsibility …
