It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing useful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging …
You know that your business needs an engaging, responsive website, but deciding what platform to host it on can be a challenge with such a wide variety of website hosting platforms available. Some are DIY and allow you to create your own website — no web development experience necessary. Some are less intuitive and require …
It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion, as well as SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you …
It’s no surprise that to be competitive and relevant in today’s market, you need an engaging, optimized website for your business. But not just any site will do. Current and potential clients and customers won’t respond to a boring website, nor will they be interested in what you have to offer if they can’t get …
When discussing technology, there’s a good chance you’ve heard the term “firewall” more than once. But what exactly is a firewall, and why it is important to have a one in place for your business in Naperville, Hinsdale, or the surrounding suburbs? What is a Computer Firewall? Firewalls are software programs that offer network security. …
When you think about running your company, your business and marketing strategies might come immediately to mind. But what about your IT strategy? With today’s advancements in technology, and hardware and software playing a big role in how we do business, it’s important to have a proper technology strategy in place. It should be connected …
Productivity issues not only affect the success of your business, but they affect employee morale as well. When things aren’t working as they should, it leads to frustration and unhappiness within your team. One area that can really affect productivity is technology, so it’s important to assess the functionality of your IT infrastructure in order …
Sometimes it can be challenging to understand why you would write about topics for your company blog that have nothing to do with your business. For example, if you work at a marketing agency, why would you write a blog post about an upcoming event in the area? The answer is this: By creating local …
We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, it builds trust, and it helps you build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or …
