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Improve Cybersecurity with Proper Employee Training

It’s easy to understand why small- and medium-sized businesses might think that they’re at less of a risk for a cyber attack than larger businesses. Big companies have more private data and more information that could be appealing to hackers. Unfortunately, the truth is that any business, regardless of size, could be affected by a …

Why Does Your Content Strategy Need Keyword Research?

Having a blog on your website is an important part of your digital marketing strategy. It allows you to demonstrate your industry experience and expertise and increase your search engine rankings. Blogging also creates content that can be shared across your social media platforms. That said, you want to create blogs that will resonate with …

Protecting Your Small Business from a Data Breach

What are two words that no small- to medium-sized business (or any size business, really) wants to hear? Data breach. Data breaches can be detrimental to SMBs, and these cyber attacks have been on the rise. Research found that 43% of small businesses are the target of cyber attacks, and 60% of SMBs go out …

Top 4 SEO Questions Answered

Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s not a definitive way to determine if the SEO strategy …

What is Fault Tolerance and Why Do You Need it?

You rely heavily on technology to conduct business every day. From laptops to smartphones to tablets to desktop computers, most business is done digitally and online. So what happens when a component of your IT infrastructure fails? That’s where fault tolerance comes in. Understanding Fault Tolerance Fault tolerance allows your technology system to continue functioning …

Benefits of Two-Factor Authentication

Creating a culture of cybersecurity at work is more important than ever these days. Since so much business is conducted online and over wifi networks, having protection in place keeps your company’s data and proprietary information secure. That’s why two-factor authentication (2FA) is becoming more of a requirement. What is Two-Factor Authentication? Two-factor authentication is …

What is Off-Page SEO and Why is it Important?

You pay a lot of attention to on-page SEO – the content on your website and your blog, including what keywords and images you use, as well as the formatting. This is all very important and helps Google determine your page rankings, but that’s not all there is to search engine optimization. To ensure you’re …

How Long Does it Take to Get a First Page Google Ranking?

When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, …

Why Your Business Needs a Disaster Recovery Plan

One thing that no business owner likes to think about is a disaster, but unfortunately, it is something you need to plan for. That’s why having a disaster recovery plan in place is imperative, especially when it comes to your technology. What is IT Disaster Recovery? IT disaster recovery is a security measure put in …

5 Benefits of Blogging as a Business

It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing useful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging …