Blog

What is the Purpose of a Firewall?

When discussing technology, there’s a good chance you’ve heard the term “firewall” more than once. But what exactly is a firewall, and why it is important to have a one in place for your business in Naperville, Hinsdale, or the surrounding suburbs? What is a Computer Firewall? Firewalls are software programs that offer network security. …

Does Your Company Need an IT Strategy?

When you think about running your company, your business and marketing strategies might come immediately to mind. But what about your IT strategy? With today’s advancements in technology, and hardware and software playing a big role in how we do business, it’s important to have a proper technology strategy in place. It should be connected …

4 IT Issues That Affect Productivity in the Workplace

Productivity issues not only affect the success of your business, but they affect employee morale as well. When things aren’t working as they should, it leads to frustration and unhappiness within your team. One area that can really affect productivity is technology, so it’s important to assess the functionality of your IT infrastructure in order …

What is Social Media Marketing?

You know that social media is used by people around the world to stay up to date with the latest news, keep in touch with friends and family, and share photos and stories about life. But did you know that you can also harness the power and reach of social media to help grow your …

Is Brand Awareness Important for SEO?

We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, it builds trust, and it helps you build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or …

Why Your Business Needs a Dedicated Website in 2019

A recent Moz State of Local SEO Industry Report found that 64% of local business marketers surveyed believe that Google can now serve as the new “homepage” for local businesses. While those results are impressive, we suggest that you don’t follow along with the crowd. Google can’t serve as your homepage because it has nothing …

5 IT Budget Considerations to Keep in Mind

When it comes to creating a budget for your business, there’s a lot to consider. You need operational costs and money to pay employees, of course. You’ll also need to include your IT in your budget. This can include purchasing new hardware or software, hiring a managed IT services provider, or providing training for current …

What’s the Problem with Having a Boring Website?

We know that to succeed and grow in business, you need a website. Today’s consumers and clients expect each company to have their own digital home base that provides necessary information, updates, and a place to interact with you, whether it’s scheduling an appointment, contacting you, or leaving feedback. In fact, a survey from BrightLocal.com …

Should You Have an HTTPS Website?

When you create a website for your company, the URL can start with HTTP or HTTPS. While it might seem like these are very similar and it doesn’t matter, the truth is that there’s a big difference between these two. What is HTTPS? The “S” in HTTPS stands for secure. Website URLs that begin with …