Blog

Should You Have an HTTPS Website?

When you create a website for your company, the URL can start with HTTP or HTTPS. While it might seem like these are very similar and it doesn’t matter, the truth is that there’s a big difference between these two. What is HTTPS? The “S” in HTTPS stands for secure. Website URLs that begin with …

4 Holiday Marketing Ideas to Try This Season

‘Tis the season for all things holiday-related, and that includes your digital marketing efforts. While you don’t need to go all out with red-and-green color schemes, Hanukkah- or Christmas-related puns, or angels everywhere, there are some fun ways to market this time of year. These are four holiday marketing ideas to consider to keep your …

Do You Have a Brand Story?

When you shop, whether it’s grocery, clothes, or pet food, do you have brand loyalty? Do you always choose your favorite brand, or do your compare different brands to see which one seems to make the most sense for you? If one brand can get you to make a change, it has a very strong …

Quit These 3 SEO Techniques

The world of search engine optimization is constantly evolving, and so are the SEO techniques being used. Tactics that might have worked 5 years ago, or 3 years ago, or even 1 year ago might not work in the SEO world today. As a digital marketer, it’s imperative to stay on the pulse of where …

What Does an IT Consultant Do?

You’ve likely heard the term IT consultant before in the business world, but what does that mean exactly? You know IT is short for information technology, but how does one consult on this subject, and why would you need them to? Understanding IT Consulting In the technology field, an IT consultant completes the job functions …

What is Tech Support, and do You Need It?

Since your Chicagoland company has business technology, it’s important to have tech support to maintain it. But do you know exactly what tech support is and why you need it? The answer is that yes, you do need tech support, so we’re taking it back to basics. What is Tech Support? Tech support is done …

5 Steps to Help You Choose the Right Technology for Your Company

Whether you’re an SMB in Hinsdale or a large corporation near Elmhurst, choosing the right technology for your company is integral to the efficiency and success of your team and your business. But how do you know what technology to choose for your IT infrastructure? 1. Know Your Budget You want to get the best …

Website Development vs. Website Design

As a Chicagoland business owner, you know you need a website. Perhaps you have an old site in need of updating, or maybe you’re just starting out and need a brand new website to help draw in traffic from Hinsdale and the surrounding suburbs. Through your research, you’ve probably seen information about both web development …

4 Small Business Information Technology Needs

Starting a business is an exciting, terrifying, and gratifying adventure. You’ve taken all the proper steps, and you’re now a small business owner in the Chicagoland area. Part of starting your company is the need for small business technology. As an SMB, you’re small business information technology needs are not so different from those of …

What is IT Infrastructure?

In order to run a successful business in Hinsdale or anywhere, you need updated technology that’s protected by cyber-security measures. That means you must have a proper IT infrastructure in place. You may hear that term used by your in-house IT professionals or your outsourced managed IT services provider, but what does that actually mean? …