What is Social Media Marketing?

Social media icons on smartphone screen

You know that social media is used by people around the world to stay up to date with the latest news, keep in touch with friends and family, and share photos and stories about life. But did you know that you can also harness the power and reach of social media to help grow your business? As digital marketing becomes more prevalent, the use of social media marketing becomes more important. Not only can you reach a wider audience, but you can also directly interact with people and build brand loyalty.

Social Media Marketing Explained

Social media marketing is the process of gaining traffic, leads, and possible conversions through social media platforms, such as Facebook, Pinterest, Instagram, LinkedIn, Twitter, YouTube, and others.

As a business, you can share company news, industry breakthroughs, personal and professional insights, events, and more. These platforms help you tell your brand story, which allows current and potential clients and customers to get to know your business better. This, in turn, builds trust, and customers and clients will see your company as one they can rely on.

Social media marketing also allows you to directly interact with customers or clients. They can comment, like, and share your posts, which helps spread the word about your services. They can also directly ask questions or leave feedback, which you can immediately reply to. Having this open dialogue and immediate access also helps to build trust, so you can nurture long-lasting business relationships.

Instagram login on computer screen

Social Media and SEO

SEO, or Search Engine Optimization, is a large part of a digital marketing strategy. Social media marketing ties into this as well. The more people share your content leads to higher rankings in a Google search. Your social media posts may also appear in a keyword search someone does on Google or another search engine.