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White Hat SEO vs. Black Hat SEO

Search engine optimization, or SEO, is the strategy of optimizing the onsite and offsite components of a website in order to help it ranker higher in search engine searches, such as Google, Bing, and Yahoo. Seems simple enough, and on the surface, it is. However, there are many factors that actually go into SEO that …

Google Analytics Data Retention and GDPR: What You Need to Know

Get ready for a big Google update. On May 25, changes with how Google Analytics handles and retains your data is coming will be made in order to comply with the new European Union General Data Protection Regulation (EU GDPR). You will need to update your Google Analytics data retention settings. What is the General Data …