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Is Brand Awareness Important for SEO?

We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, it builds trust, and it helps you build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or …

4 Holiday Marketing Ideas to Try This Season

‘Tis the season for all things holiday-related, and that includes your digital marketing efforts. While you don’t need to go all out with red-and-green color schemes, Hanukkah- or Christmas-related puns, or angels everywhere, there are some fun ways to market this time of year. These are four holiday marketing ideas to consider to keep your …

Do You Have a Brand Story?

When you shop, whether it’s grocery, clothes, or pet food, do you have brand loyalty? Do you always choose your favorite brand, or do your compare different brands to see which one seems to make the most sense for you? If one brand can get you to make a change, it has a very strong …

Is Keyword Stuffing Bad for SEO?

The rules of search engine optimization, or SEO, are always changing. Best practices that worked 5 years ago or even last year may no longer be effective. And as we’ve mentioned, there’s a difference between black hat SEO and white hat SEO. Why is Keyword Stuffing Bad? You know that keywords help your content rank …

White Hat SEO vs. Black Hat SEO

Search engine optimization, or SEO, is the strategy of optimizing the onsite and offsite components of a website in order to help it ranker higher in search engine searches, such as Google, Bing, and Yahoo. Seems simple enough, and on the surface, it is. However, there are many factors that actually go into SEO that …

Does Your Business Need a Website?

Yes, is the short answer. So much happens online these days that any company without a website will simply get lost in the shuffle. Having a website is especially important if you’re a newer company in the Chicagoland area or a small- or medium-sized business that needs to make an impression, earn more leads, and/or …

What is Search Engine Optimization?

When discussing digital marketing strategies and website improvements, search engine optimization, or SEO, frequently comes up in conversation. SEO, in its simplest terms, is updating and optimizing the content and other aspects of your website to improve your rankings in a Google (or other search engine) search. For example, if you do a Google search …

The Evolution of EQ Technology Group

A couple of months ago when we started expanding our company, one consideration we focused on was how we would scale EQ Technology Group. Because we offer an array of managed IT services and tech support as a technology company, the needs for divisions or a different structure throughout the company arose. We decided that …

Can You Trust Emails Offering SEO Services that Guarantee Fast Results?

  If you’re a CEO in Hinsdale, a small or medium size business owner in Lisle, a marketing director in Elmhurst, or in any type of administrative role, you’ve likely seen emails come through your inbox from companies offering a variety of different services to improve your search engine optimization. Even though EQ Technology Group …