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Why Should You Be Repurposing Content?

It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion, as well as SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you …

Quit These 3 SEO Techniques

The world of search engine optimization is constantly evolving, and so are the SEO techniques being used. Tactics that might have worked 5 years ago, or 3 years ago, or even 1 year ago might not work in the SEO world today. As a digital marketer, it’s imperative to stay on the pulse of where …

Does Your Business Need a Website?

Yes, is the short answer. So much happens online these days that any company without a website will simply get lost in the shuffle. Having a website is especially important if you’re a newer company in the Chicagoland area or a small- or medium-sized business that needs to make an impression, earn more leads, and/or …

What is Search Engine Optimization?

When discussing digital marketing strategies and website improvements, search engine optimization, or SEO, frequently comes up in conversation. SEO, in its simplest terms, is updating and optimizing the content and other aspects of your website to improve your rankings in a Google (or other search engine) search. For example, if you do a Google search …