Blog

Do You Have a Brand Story?

When you shop, whether it’s grocery, clothes, or pet food, do you have brand loyalty? Do you always choose your favorite brand, or do your compare different brands to see which one seems to make the most sense for you? If one brand can get you to make a change, it has a very strong …

What is Search Engine Optimization?

When discussing digital marketing strategies and website improvements, search engine optimization, or SEO, frequently comes up in conversation. SEO, in its simplest terms, is updating and optimizing the content and other aspects of your website to improve your rankings in a Google (or other search engine) search. For example, if you do a Google search …