Blog

Why Choose WordPress for Your Website

You know that your business needs an engaging, responsive website, but deciding what platform to host it on can be a challenge with such a wide variety of website hosting platforms available. Some are DIY and allow you to create your own website — no web development experience necessary. Some are less intuitive and require …

Why Should You Be Repurposing Content?

It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion, as well as SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you …

Does Your Business Need an About Us Page?

It’s no surprise that to be competitive and relevant in today’s market, you need an engaging, optimized website for your business. But not just any site will do. Current and potential clients and customers won’t respond to a boring website, nor will they be interested in what you have to offer if they can’t get …

What is the Purpose of a Firewall?

When discussing technology, there’s a good chance you’ve heard the term “firewall” more than once. But what exactly is a firewall, and why it is important to have a one in place for your business in Naperville, Hinsdale, or the surrounding suburbs? What is a Computer Firewall? Firewalls are software programs that offer network security. …

Does Your Company Need an IT Strategy?

When you think about running your company, your business and marketing strategies might come immediately to mind. But what about your IT strategy? With today’s advancements in technology, and hardware and software playing a big role in how we do business, it’s important to have a proper technology strategy in place. It should be connected …

4 IT Issues That Affect Productivity in the Workplace

Productivity issues not only affect the success of your business, but they affect employee morale as well. When things aren’t working as they should, it leads to frustration and unhappiness within your team. One area that can really affect productivity is technology, so it’s important to assess the functionality of your IT infrastructure in order …

What is Social Media Marketing?

You know that social media is used by people around the world to stay up to date with the latest news, keep in touch with friends and family, and share photos and stories about life. But did you know that you can also harness the power and reach of social media to help grow your …

Is Brand Awareness Important for SEO?

We’ve mentioned before the importance of brand awareness. It helps current and potential customers get to know you better, it builds trust, and it helps you build lasting relationships. But what does brand awareness have to do with SEO? Report Finds Link Between SEO and Brand Awareness While there’s no definitive answer about whether or …

Why Your Business Needs a Dedicated Website in 2019

A recent Moz State of Local SEO Industry Report found that 64% of local business marketers surveyed believe that Google can now serve as the new “homepage” for local businesses. While those results are impressive, we suggest that you don’t follow along with the crowd. Google can’t serve as your homepage because it has nothing …