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Top 4 SEO Questions Answered

Search engine optimization, or SEO, is a non-negotiable digital marketing strategy these days. Websites and blogs that aren’t optimized for SEO won’t rank well (if at all) in organic searches, which affects brand awareness, sales conversions, and the bottom line. SEO gets tricky because there’s not a definitive way to determine if the SEO strategy …

What is Fault Tolerance and Why Do You Need it?

You rely heavily on technology to conduct business every day. From laptops to smartphones to tablets to desktop computers, most business is done digitally and online. So what happens when a component of your IT infrastructure fails? That’s where fault tolerance comes in. Understanding Fault Tolerance Fault tolerance allows your technology system to continue functioning …

Benefits of Two-Factor Authentication

Creating a culture of cybersecurity at work is more important than ever these days. Since so much business is conducted online and over wifi networks, having protection in place keeps your company’s data and proprietary information secure. That’s why two-factor authentication (2FA) is becoming more of a requirement. What is Two-Factor Authentication? Two-factor authentication is …

What is Off-Page SEO and Why is it Important?

You pay a lot of attention to on-page SEO – the content on your website and your blog, including what keywords and images you use, as well as the formatting. This is all very important and helps Google determine your page rankings, but that’s not all there is to search engine optimization. To ensure you’re …

How Long Does it Take to Get a First Page Google Ranking?

When you start search engine optimization (SEO), the goal that just about every business owner has is to be ranked on the first page of a Google search. This is certainly possible, but how quickly it will happen is worth a discussion. As a business owner, you want things to happen quickly. Efficiency is important, …

Why Your Business Needs a Disaster Recovery Plan

One thing that no business owner likes to think about is a disaster, but unfortunately, it is something you need to plan for. That’s why having a disaster recovery plan in place is imperative, especially when it comes to your technology. What is IT Disaster Recovery? IT disaster recovery is a security measure put in …

5 Benefits of Blogging as a Business

It’s no secret that in 2019, having a website is non-negotiable. Websites are crucial for staying competitive and providing useful information to current and potential customers and clients. But should your website have a blog? There are numerous reasons why having a business blog is beneficial. These are some of the top benefits of blogging …

Why Choose WordPress for Your Website

You know that your business needs an engaging, responsive website, but deciding what platform to host it on can be a challenge with such a wide variety of website hosting platforms available. Some are DIY and allow you to create your own website — no web development experience necessary. Some are less intuitive and require …

Why Should You Be Repurposing Content?

It’s no secret that one of the keys to a successful website and successful digital marketing is high-quality content. This kind of content requires thorough research into the topic of discussion, as well as SEO factors like keywords and meta titles and descriptions. Because of this, creating high-quality content is a time-consuming process. Are you …

Does Your Business Need an About Us Page?

It’s no surprise that to be competitive and relevant in today’s market, you need an engaging, optimized website for your business. But not just any site will do. Current and potential clients and customers won’t respond to a boring website, nor will they be interested in what you have to offer if they can’t get …